Hi there! I'm Ruben Ooms, and welcome to Pixel37—a living moodboard of my creative adventure. Here, you'll find the quirky ideas, playful experiments, and passion-driven projects that define my work as a freelance creative developer and designer
Much like the legendary "move 37" that reshaped the world of AI and strategy, I believe that true innovation is found off the beaten path. That singular, unexpected move—one that broke free from convention to reveal a hidden brilliance—perfectly captures my approach to design and creative problem-solving.
At Pixel37, I’m always chasing that spark of brilliance that turns the ordinary into something truly memorable.
A journey through the heritage, artistry, and future vision of Maison Époch, an esteemed brand known for its exquisite craftsmanship in bespoke furniture, haute couture, and architectural design.
A dozen art experiences that turn classic masterpieces into interactive adventures—reimagining Memling's angels, starring in Rubens' scenes, transforming your home with Schmalzigaug's flair, exploring Ensor's intricate touchwall, and even touring Rubens' studio in VR. Involved from concept to design to code to final delivery under the Mojuice Flag.
Join the kidstour QR-treasure hunt at Talbot House! Scan hidden QR codes to reveal pieces of a secret treasure map and unlock fun videos with hilarious anecdotes from each room—all while solving the mystery of the house’s legendary cat!
Reviving the golden age of arcade gaming. Soon, it will be more than just a machine—it will be a gateway to pure feel-good nostalgia!
Step into the world of luxury yachting with our interactive touch table experience! Design your dream superyacht, explore the finest vessels in stunning 3D detail, and navigate legendary routes across the globe. From opulent interiors to cutting-edge innovation, immerse yourself in the art of sailing like never before.
A high-end interactive exhibition in Abu Dhabi, exploring the hidden mathematics, engineering marvels, and structural innovations behind the world's most iconic architecture. A "Design with Geometry" tool lets guests experiment with tessellations, fractals, and organic forms in real time.
Designed a state-of-the-art touchscreen experience for The Living Rainforest, allowing visitors to explore the hidden layers of the jungle, from the forest floor to the canopy, uncovering rare species and indigenous knowledge
By choosing to work with me, you're not just hiring a creative,... you’re gaining a partner who sees potential in every detail. I believe even the smallest, most unconventional decisions can ignite something extraordinary. Let’s explore bold ideas and uncover your next brilliant move together.
For Coca-Cola’s iconic Christmas truck, we created an interactive screen where visitors could send their own festive wishes, see them appear on the truck, and capture a special photo to share with loved ones. A magical way to celebrate the season!
From the very start, we envisioned a club that goes beyond the game—where top-tier padel meets a high-end yet cozy summer bar atmosphere. A space where you can challenge yourself on the court and then relax in style, surrounded by good company, great drinks, and an inviting ambiance.
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As you build your unstoppable army, face off against pirate hordes, hidden rebels, and towering fortresses. With secret rewards waiting around every corner, your tactical choices will carve your legend. Are you ready to seize glory and unlock the treasures of the unknown?
Hit that wishlist button and join the madness. We need your support to make this adventure epic—because what’s an epic game without epic people cheering on? Let’s do this together!
Wishlist!
Created for a Play & Learn exhibition in Peer-Belgium, this interactive game lets kids under 10 think like farmers! Using sliders, they add water, work the ground, and (yes, hilariously) spread manure at the right time to grow the best crops. Play through the seasons and become the Soil Master!
The interactive wall was working perfectly by the time the CEO arrived...
Soooo… the client just decided they want a completely different user flow...
We’ve had incredible feedback about the interactive exhibit! Families love it...
Quick question: Would it be possible to integrate a live goat somehow? Maybe virtual...
Designed the Logo, Website & Brand identity for a dermatologist practice, focusing on a clean and elegant look. The layout ensures a seamless experience across devices. Aesthetic meets functionality for a professional online presence.
Coca-Cola Xmas Truck
I’m all about bringing wild concepts to life—pixels, code, and a dash of magic. Drop me a line and let’s see what we can create together!
