Latest pixeldrop

Embracing the Unexpected

Hi there! I'm Ruben Ooms, and welcome to Pixel37—a living moodboard of my creative adventure. Here, you'll find the quirky ideas, playful experiments, and passion-driven projects that define my work as a freelance creative developer and designer

Much like the legendary "move 37" that reshaped the world of AI and strategy, I believe that true innovation is found off the beaten path. That singular, unexpected move—one that broke free from convention to reveal a hidden brilliance—perfectly captures my approach to design and creative problem-solving.
At Pixel37, I’m always chasing that spark of brilliance that turns the ordinary into something truly memorable.

L’Expérience

A journey through the heritage, artistry, and future vision of Maison Époch, an esteemed brand known for its exquisite craftsmanship in bespoke furniture, haute couture, and architectural design.

Head in the Clouds, Feet on the Ground!

VIP Rebels

The Royal Museum of Fine Arts Antwerp

A dozen art experiences that turn classic masterpieces into interactive adventures—reimagining Memling's angels, starring in Rubens' scenes, transforming your home with Schmalzigaug's flair, exploring Ensor's intricate touchwall, and even touring Rubens' studio in VR. Involved from concept to design to code to final delivery under the Mojuice Flag.



CREATIVE DEVELOPER

MESSAGES

Okay, hear me out. What if the most mind-blowing ideas are hiding in plain sight, but we’re all just too distracted to notice?
Exactly! The biggest discoveries often start with small questions. Why does steam lift a kettle’s lid? Hello steam engine. Why do magnets push and pull? Boom! Electricity. Why do we press buttons harder when a screen freezes? … Okay, that one’s still a mystery :) but the point is, people who change the world aren’t always the smartest, just the most curious.
So you're saying I should stare at my shoelaces and hope for a eureka moment?
Close, but think bigger—what if every tiny detail around you was a hidden masterpiece? The way light refracts through a glass of water, turning it into a prism. The patterns in cracked pavement that resemble ancient maps. The way a flickering candle looks like it’s breathing.
Idd most people never really notice those things.
That’s the point. The world is full of mysteries hiding in the ordinary. The difference between a regular day and an inspiring one isn’t what happens—it’s what you notice.
So basically, curiosity is a superpower.
Exactly. And here’s the real magic—once you start seeing the extraordinary in the ordinary, you can’t unsee it. A shadow on the wall becomes a work of art. A crumpled napkin turns into a sculpture waiting to happen. Even the way people laugh—suddenly, it’s music. The world doesn’t get more interesting—you just become more interested.

Stats

Google Belgium AI Keynote Backgrounds

QR Treasurehunt

Join the kidstour QR-treasure hunt at Talbot House! Scan hidden QR codes to reveal pieces of a secret treasure map and unlock fun videos with hilarious anecdotes from each room—all while solving the mystery of the house’s legendary cat!

Epoch Odyssey Concept

DESIGN WORK

INSERT COIN

Reviving the golden age of arcade gaming. Soon, it will be more than just a machine—it will be a gateway to pure feel-good nostalgia!

Ocean Legends

Step into the world of luxury yachting with our interactive touch table experience! Design your dream superyacht, explore the finest vessels in stunning 3D detail, and navigate legendary routes across the globe. From opulent interiors to cutting-edge innovation, immerse yourself in the art of sailing like never before.

Exhibition: Geometry of Genius

A high-end interactive exhibition in Abu Dhabi, exploring the hidden mathematics, engineering marvels, and structural innovations behind the world's most iconic architecture. A "Design with Geometry" tool lets guests experiment with tessellations, fractals, and organic forms in real time.

The living rainforest

Designed a state-of-the-art touchscreen experience for The Living Rainforest, allowing visitors to explore the hidden layers of the jungle, from the forest floor to the canopy, uncovering rare species and indigenous knowledge

Gallo Romeins Museum

Agentic Futures

Welcome to the jungle

Let’s Figure It Out

By choosing to work with me, you're not just hiring a creative,... you’re gaining a partner who sees potential in every detail. I believe even the smallest, most unconventional decisions can ignite something extraordinary. Let’s explore bold ideas and uncover your next brilliant move together.

Spreading Holiday Magic!

For Coca-Cola’s iconic Christmas truck, we created an interactive screen where visitors could send their own festive wishes, see them appear on the truck, and capture a special photo to share with loved ones. A magical way to celebrate the season!

Creative Developer

More Than Just a Padel Club, A Place to Connect & Unwind

From the very start, we envisioned a club that goes beyond the game—where top-tier padel meets a high-end yet cozy summer bar atmosphere. A space where you can challenge yourself on the court and then relax in style, surrounded by good company, great drinks, and an inviting ambiance.

Main Title

This is text the explains the picture above

GAME STUDIO

Legacy Unfolded: A Passage Through Eras

THE HORN SOUNDS... THE GATE OPENS... YOUR RUN STARTS NOW!

As you build your unstoppable army, face off against pirate hordes, hidden rebels, and towering fortresses. With secret rewards waiting around every corner, your tactical choices will carve your legend. Are you ready to seize glory and unlock the treasures of the unknown?

WOOP WOOP! Steampage VIP REBELS is LIVE

Hit that wishlist button and join the madness. We need your support to make this adventure epic—because what’s an epic game without epic people cheering on? Let’s do this together!
Wishlist!

Can You Master the Soil?

Created for a Play & Learn exhibition in Peer-Belgium, this interactive game lets kids under 10 think like farmers! Using sliders, they add water, work the ground, and (yes, hilariously) spread manure at the right time to grow the best crops. Play through the seasons and become the Soil Master!

Stormrunners

Cheers!

90's Kid simulator

Treasure Tropics

EMAIL Inbox 4

Designed the Logo, Website & Brand identity for a dermatologist practice, focusing on a clean and elegant look. The layout ensures a seamless experience across devices. Aesthetic meets functionality for a professional online presence.

Coca-Cola Xmas Truck

Retro Rewind

VIP REBELS WIP

The Interactive Timeline Experience

Let’s team up and make something happen

I’m all about bringing wild concepts to life—pixels, code, and a dash of magic. Drop me a line and let’s see what we can create together!

×
Avatar