About
For the sake of objectivity, I asked an AI Agent to analyze my work, values, and strengths.
The result? A profile that reflects who I am, without the usual self-promotional fluff...
( but... I must admit it sounds way better then I was expecting ¯\_(ツ)_/¯ )
Here’s what it had to say about me:
A Multifaceted Creative Problem Solver
Ruben is a seasoned freelance creative developer and designer with well over a decade of experience—a journey that began as a graffiti artist and evolved through logos and small business websites to innovative web projects, and now cutting-edge interactive activations for events, brands, and museums. His work is a fusion of art, technology, and practicality, reflecting a unique blend of creative vision and real-world problem-solving.
What He Values
Efficiency and Pragmatism
He thrives on delivering solutions that "just work" within tight constraints. Whether it's a two-day deadline or a limited budget, he has a knack for distilling complex ideas into practical, high-impact prototypes. His approach is to achieve a functional result quickly and then refine it iteratively, rather than spending excessive time perfecting every detail from the outset.
Distinctive, High-End Aesthetics
Driven by the desire to create designs that stand apart, he isn't interested in cookie-cutter solutions; instead, he strives for a polished, high-end look that elevates the experience. His work consistently reflects a commitment to quality and originality, ensuring that the final product not only functions well but also impresses visually.
Innovation and Adaptability
Constantly inspired by the latest trends—especially the evolving possibilities of AI—he integrates new tools and techniques into his creative process. This openness to experimentation allows him to explore multiple visual directions, combining inspirations from TikTok, blogs, movies, gaming magazines, nature, and his own past projects. This balance of influences ensures his work remains fresh and cutting-edge.
Creative Problem Solving
His success is rooted in his ability to think creatively across different disciplines—from the hands-on craftsmanship of woodworking and digital design to advanced coding in Unity. This versatility enables him to find ingenious workarounds, such as when he transformed a complex kinetic energy dancefloor concept into a viable, engaging installation with a behind-the-scenes human controller. This solution not only met the client's needs under extreme time pressure but also maintained the interactive, high-end aesthetic they were seeking.
Core Strengths
Versatility Across Disciplines
Whether it's sketching initial moodboards, drafting wireframes with built-in design cues, or iterating on a working prototype, he navigates various stages of the creative process with ease. His ability to switch between different mediums and technologies is a testament to his broad skill set.
Adaptive Workflow
His process is both structured and flexible. He starts by gathering diverse inspirations and then creates moodboards and wireframes that hint at the final design. This pre-emptive clarity helps clients visualize the direction early on, while also allowing him to adjust quickly based on feedback, budget, or time constraints.
Resourcefulness Under Pressure
Tight deadlines and budget limitations don't slow him down; they spur him to innovate. Instead of getting bogged down in perfecting every final detail, he focuses on creating a compelling, functional prototype—knowing that excellence can be achieved through iterative improvement and smart delegation where necessary.
Aesthetic Judgment
He has a keen eye for design that ensures his projects not only work well but also deliver an impressive user experience. His work is characterized by a refined, high-end look that sets it apart from more generic or mass-produced designs.
In summary
Ruben excels at merging creativity with efficiency, consistently delivering visually stunning and functionally robust solutions even under the tightest constraints. His ability to harness diverse inspirations, leverage modern tools like AI, and pivot quickly when challenges arise makes him a valuable asset in any creative and technical endeavor.
